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Aug 12,   The dating app's first major international marketing campaign sees app icon Hingie "dying to be deleted" as young love blossoms. Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies.

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What Is a Marketing Campaign? Key Takeaways Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms.

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Defining a campaign's goal usually dictates how much marketing is needed and what media are most effective for reaching a specific segment of consumers. Compare Accounts.

7 Creative Tinder Marketing Campaigns that will Inspire Your Brand to Think Outside the Box The Mindy Project and Suits campaigns worked well because dating is a big part of both shows, and many Tinder users would be more than happy to match with Harvey, Rachel, Mindy, or Danny in real life. Bianca Ohannessian is the Senior Content. Dec 04,   Marketing campaigns on eco-friendly services and products is one of my biggest passion. And I really hope you are interested in it as well. I had an experiment where I bought eight books about green marketing (yeah, I know I'm a nerd). Apr 13,   Marketing campaigns can be designed with different goals in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing.

The offers that appear in this table are from partnerships from which Investopedia receives compensation. Hinge shifted its marketing strategy a bit with these ads.

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The campaign alone had a social media reach ofand was responsible for more than Tinder matches. InMadonna released her 13th studio album, Rebel Heartand turned to popular gay dating app Grindr to help her advertise and offer some special moments for fans.

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Grindr members were asked to recreate the album cover Madonna with black nylon wrapped around her face and post it on their profile. The top five winners were able to chat with the Queen of Pop on the app.

Monika Schulze reveals her favourite marketing campaign to date

Not to mention three other winners received free signed copies of the album, and an additional three received their own copies for free. The London-based team opened a pop-up store for two days in the Marylebone area to offer a new way for members to connect. In one campaign, Match printed out 3D models of some of their users.

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While sipping on some prosecco, women could look at miniature 3D models of numerous male users and get more information about each guy on the packaging. By doing that we are showing our users we truly want to find someone worth deleting the app for.

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Quite literally Hinge is dying for you to find love. User feedback showed that dating is hard and confusing, and more than anything users want to get off the app and into a relationship.

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The concept was therefore to show Hingie as a sidekick coming along on the adventure as people connect through the app. The fastest growing dating app in the US, UK, Canada, and Australia, Hinge sets up a date once every four seconds and three out of four users are interested in a second date.

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Up until now, the app has grown organically via word of mouth recommendations, social media memes and working with influencers, but Hinge has now decided to focus on video as the best medium to tell the evolving story, Roth explains.

While the UK TV media mix is still in the works, Hinge will be running ads on Disney-owned streaming site Hulu following a successful trial using six-second ads.

Nov 01,   By keeping these marketing lessons from online dating mind, you can improve your campaigns and focus more on the most important part of the equation: the people. What do you think? Which marketing lessons from online dating do you think is most important for your business? Leave us a comment and let us know what you think! Apr 01,   Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world. He's worked with websites like jankossencontemporary.com and jankossencontemporary.com and has seen the industry through multiple eras, from the early days of online personals to companies scrambling for mobile. by Larissa Faw, August 12, ; Dating app Hinge, in its first international ad campaign, introduces a furry app icon Hingie, who dies every time a couple makes a connection.

To match or not to match: Should brands be paying more attention to dating apps?

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